California Consumer Privacy Act (CCPA) Compliance

Get the edge on your competition with the best customer experience tools for CCPA compliance

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What the California Consumer Privacy Act means to your organization

The California Consumer Privacy Act (CCPA) is a new law designed to empower California residents with more transparency into and control over their personal data. The CCPA requires any organization doing digital business in California to disclose what personal information is being collected and which third-parties that data is being shared with. The CCPA also requires a way for consumers to access and opt-out of the sale of their personal information.

With a January 1, 2020 effective date and 12-month “look-back” period, businesses are now under pressure to incorporate the new requirements into their digital presence.

Webinar: Learn How to Prepare for the CCPA and the Next Wave of Privacy Regulations | Watch On Demand

CCPA compliance with Crownpeak

Our Universal Consent Platform (UCP) enables your organization to comply with the disclosure, "do not sell," and consent requirements of the CCPA, GDPR, and other global privacy laws from a unified platform. Built around customization and flexibility, UCP can support even the most complex multi-site, multi-brand digital presence.

As a digital experience and privacy UX leader, Crownpeak is uniquely positioned to help you comply with the CCPA and other global privacy laws while delivering the best possible customer experience for your audience.

To prepare for the CCPA, Crownpeak can help your organization:

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Get started with a data inventory for your website

A common headache for CCPA compliance is creating a data inventory to determine where and how personal data is used. 

With TagAuditor, a single Trackermap scan provides a complete view of all of the third parties collecting information about your website visitors – including vendors you might not even know about due to hidden, piggybacked tags. 

Get a real-time scan of your site
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Deliver disclosures that build trust

Disclose how personal information is used and shared through a customizable privacy experience. Granular controls and in-depth insights from our extensive vendor database encourage your site visitors to “opt-down” instead of “opt-out.”

Learn more about UCP features for CCPA compliance
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Manage “Do Not Sell” requests

Provide visitors a simple way to exercise their subject access and “Do Not Sell” rights. Your organization can track and verify these requests in a manageable way.  

Learn more about “Do Not Sell” features for CCPA compliance
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Optimize the experience

Deploy on-brand notices and experiences that vary based on your customer’s location through a single JavaScript tag. Take advantage of customization options, consent rate optimization tools, and robust APIs to maximize the data available to you and improve the customer experience for your visitors.

Learn more about customer experience features in UCP

Get an edge on the competition with Privacy UX

The CCPA, modeled after the GDPR, represents the next wave of data privacy laws and highlights a growing concern among consumers around their data privacy online. Forward-looking marketers recognize this shift in consumer perception as a competitive opportunity.

By creating privacy experiences that are transparent and user-friendly, organizations can differentiate from their competition, build trust with their audiences, and increase customer lifetime value. 

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