Webinar: How to Build "Next Level" Personas in Financial Services

May 11, 2016 | Sullivan, Imprint & Crownpeak

Different personas being built

Featuring Sullivan and Imprint, learn how to build "next level" personas and help improve the overall customer experience through deeper understanding and knowledge of these personas.

Financial services organizations can learn how to:

  • Better understand the persona's role.
  • Implement the "next level" persona.
  • Avoid common pitfalls of persona building and succeed with deeper knowledge.