Simplifying Martech Complexity for the Enterprise | Watch On Demand
Research shows that 95% of brands believe digital isn’t meeting expectations. The reason? Marketing technology has become complicated and disconnected, and tech complexity is holding enterprises back from realizing revenue goals and delivering great customer experiences.
Watch Ian Lowe (VP Marketing at Crownpeak) and special guest, Margaret Wise (Chief Revenue Officer at Arke) in this free, on-demand webinar to learn:
- Why many brands have substituted technology for good marketing strategy
- How to cut through the complexity and simplify your enterprise Martech stack
- How to realize value from your enterprise tech investments
- How to build world-class, customer-centric digital experiences
Walk away with strategic resources and workbooks to help you realize value from your Martech investments and build competitive digital experiences.
Ian Lowe, VP Marketing at Crownpeak
Ian leads Crownpeak’s marketing and communications department where he is responsible for generating demand and growing awareness for the world’s only enterprise-grade SaaS CMS. With over 20 years of marketing and technology experience, he focuses on content management, martech, and customer experience.
Margaret Wise, Chief Revenue Officer at Arke
Margaret manages Arke’s key partner relationships, events, and marketing. She is also a member of the Technology Association of Georgia, the leadership council of Junior Achievement of Georgia, and the Dynamics CRM User Group (CRMUG).