[Webinar Recording] Planning an Enterprise Website Redesign: 10 Best Practice Tips to Follow and Common Mistakes to Avoid
Stewart Maurer, VP of Marketing at Crownpeak
Eric Swanson, Principal at Sagepath
Victoria Greendyke, Business & IT Strategy Director at Sagepath
Overhauling an enterprise website presence is one of the most important projects you’ll embark on in your career as a global marketer. Your website is after all, the hub of your brand. It’s where you build relationships with your prospects and customers that ultimately drive revenue.
A successful redesign can have tremendous upside for your business, or it can be an absolute disaster. It’s a high-risk project and a high-reward endeavor. That’s why before you even begin to get started, it’s vital to understand the entirety of the process and formulate a plan.
Learn from experts at leading digital experience agency, Sagepath:
- How to build an RFP that will expedite your evaluation of vendors and lead you to the right decision
- A guide for mapping the customer journey to ensure the functionality of your site meets the needs of your end users
- Modern web design trends and when to use them
- The key to making sure your website redesign increases (not reduces) traffic and conversions