Marketing for the Next Normal: Pivoting Marketing Plans for Success in 2020 | Watch On Demand

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In this recorded discussion with marketing leaders, we hear the perspectives of three marketers on how they’re tackling today’s challenges head-on. Learn how these experts are handling the pivot to our new reality and planning for success in 2020 and beyond. 

In this webinar, we cover: 

  • How organizations are adjusting marketing plans in response to current market conditions 
  • How marketing leaders can approach budget scenario planning 
  • After the recent period of adjustment, what are the critical elements marketers should be focused on over the next 30 days 

Get real-time insights and expertise from: 

  • Taylor Busby, VP of Marketing & Demand at Stratifyd 
  • Sarah Pharr, AVP of Marketing at Genpact 
  • Ian Lowe, VP of Marketing at Crownpeak 

Watch the recorded webinar to get unique perspectives and real-time insight.


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Taylor Busby, VP of Marketing & Demand at Stratifyd 
A 25-year veteran of the marketing and advertising industry, Taylor has helped countless companies grow their brands. Notably, Taylor was a member of the executive leadership team that grew Agility Recovery Solutions’ client base to over 20,000. In March 2015, Agility sold for nearly 18X EBITDA. Taylor leads marketing and demand generation at Stratifyd, a global data analytics organization. Connect with Taylor on LinkedIn

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Sarah Pharr, AVP Marketing at Genpact 
Sarah is a marketing leader at Genpact with over 10 years of experience in Marketing Automation, Campaign Planning and Design and Marketing Operations. Over the past 4 years at Genpact Sarah has focused on building Genpact’s marketing automation platform, streamlining the go-to-market process and driving a culture of performance to operate efficiently and at scale. Connect with Sarah on LinkedIn

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Ian Lowe, VP of Marketing at Crownpeak 
Ian leads Crownpeak’s marketing and communications department where he is responsible for generating demand and growing awareness for the world’s only enterprise-grade SaaS CMS. With over 20 years of marketing and technology experience, he focuses on content management, martech, and customer experience. Connect with Ian on LinkedIn.