Marketing Agility in the Disrupted Economy: Guests from Forrester & doTERRA on Digital Transformation and Adopting Headless CMS | Watch on Demand

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In today’s disrupted economy, organizations are seeking new ways to accelerate digital transformation initiatives and drive marketing effectiveness. While the optimal balance of strategy, technology, people and process is important, for many marketing leaders, how you approach the problem is critical.

In this fast-paced recorded webinar, featured speakers Forrester senior analyst Nick Barber and e-commerce leader doTERRA, explain how organizations can accelerate digital transformation initiatives and maximize marketing agility in uncertain times.

Marketers will learn:

  1. Why agility and streamlined operations are essential to digital success
  2. How a headless web CMS fuels best-in-class, multi-channel digital experiences
  3. How to scale in a multi-country, multi-language digital environment
  4. Managing brand, content and communications in a complex martech landscape

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Presenters:

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Nick Barber, Forrester Senior Analyst
Nick has 15 years of professional experience in the technology and media industries. Prior to joining Forrester, Nick was the director of online video at IDG, where he was a technology news journalist for PC World, Computerworld, and other sites in IDG's global network. His work has appeared on ABC News, People.com, and in a major motion picture.    



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Nick Chugg, Digital Product Manager, doTERRA
Nick is a Digital Product Manager with 10 years’ experience in digital business solutions, business strategy and analysis, enterprise information systems and technology integration. At doTERRA, Nick’s focus is the redesign and implementation of eCommerce web experiences globally.



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Traci McKinney, Digital Product Manager, doTERRA
Traci is a Product Owner with 20 years direct sales experience, specializing in ecommerce sites for multi-billion dollar companies. She has expertise in content management system implementation and content architecture, implementing sites in over 50 markets and languages. Traci is currently implementing Crownpeak to support doTERRA's new eCommerce experience in the Europe region.