[WEBINAR RECORDING] How to Build Personas and Personalize Digital Experiences
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How to Build Personas and Personalize Digital Experiences | November 9, 2016
If you're like most marketers, personalization is at the top of your priority list, but you're still determining the right path for implementation.
Fortunately, it is easier than you think, even for marketers managing hundreds of websites. But where do you start and what tools do you need?
In this webinar, you'll learn:
- The 4 types of data you can leverage to deliver relevant content to your website visitors
- Best practices for creating user personas and developing content that converts prospects to leads
- How to deliver personalized content across hundreds of digital experiences
- A demo of how to set up persona groups and publish targeted content using the Crownpeak platform