[WEBINAR RECORDING] Strategies for Getting Website User Consent Under the GDPR
With the General Data Protection Regulation (GDPR) just 3 months away, companies need to consider how the consent requirements of the regulation are going to affect their marketing initiatives, web presence, and the user experience. From personalizing digital experiences to running retargeting campaigns, targeting prospective customers will require new strategies for getting consent under the GDPR.
Although it will be a daunting process, those who get it right will not only avoid steep fines, they will improve consumer trust and brand reputation. Those who continue business as usual without consideration of the new consent requirements of the GDPR are taking an unnecessary risk. This webinar will provide guidance on how to both avoid risk, and benefit from adhering to the new standards.
Here's what you'll learn:
- How your website needs to change to comply with the GDPR
- How the GDPR applies to historically collected data
- Compliance pitfalls to avoid and areas where you can differentiate yourself from competitors
- Practical strategies for obtaining the required consent