[WEBINAR RECORDING] GDPR for Marketers: How The New Legislation Will Force Marketers to Rethink Their Digital Initiatives

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How The GDPR Will Force Marketers to Rethink Their Digital Initiatives | Wednesday, January 31, 2018

The GDPR is coming – and soon. With just 4 months to go until enforcement begins, companies are (or should be) well on their way towards GDPR compliance. On May 25th, 2018, regulators can levy fines for noncompliance of up to 4% of annual revenue or €20 million, whichever is greater.

Legal and privacy professionals have been preparing for months, but what about marketers? Under the GDPR, your marketing campaigns and the data collection on your website will need to change in meaningful ways. Although this will present a challenge, it offers a huge opportunity to foster deeper, more loyal customer relationships.

Join our webinar to learn what the GDPR will mean for marketing, and to see beyond the necessary compliance towards the opportunity that the new legislation offers smart marketers.

Here's what you'll learn:

  • How the GDPR applies to marketers
  • A simple process for getting your website compliant
  • Benchmarking data on how other professionals view the GDPR
  • Creative ideas and best practices for successful marketing under the GDPR