Forget About Buy vs Build; The New Choice is Customize vs Compose

Tuesday, June 28th | 12pm ET / 9am PT

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Five pragmatic solution options for modern digital experience delivery

Customer expectations are higher than ever, and with a direct link between the effectiveness of your CX and business growth, its critical to create optimized digital journeys for your customers at scale. But as you look to invest in future-fit solutions for digital experience delivery, should you build or buy? In today’s hyper-adaptive digital environment, it’s time to reframe the debate: pure buy doesn’t exist, and pure build is often impractical. In the digital era, software needs to be seen as an expression of your business. You can’t buy this, but must create it using a blend of customization and composition.

In this webinar, Michael Robinson, Crownpeak’s Chief Marketing Officer hosts a session with Forrester Senior Analyst, Joe Cicman to discuss the importance of composability, and present five pragmatic solutions for modern digital experience delivery.

In this webinar we will discuss:

  • Understanding how then new connected consumers engages over three dimensions: Devices, platforms, channels
  • Data, Content, Marketing, Commerce: The four essentials of modern, dynamic experiences
  • Why composability is key (And why DXP buyers should look for integrated platforms, not just a box of rocks)
  • Five solutions for modern digital experience delivery


Joe Cicman Senior Analyst, Forrester

Joe Cicman Senior Analyst, Forrester

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.

Roland Gossage, CEO, GroupBy Inc

Michael Robinson, CMO, Crownpeak

Michael brings 25+ years in B2B enterprise technology and professional services marketing, focused primarily in demand generation, content/storytelling strategy, product marketing, marketing operations, and customer journey and experience. Michael brings together the art and science of modern marketing – building for long-term brand relevance, scale, analysis, and growth.