Perspectives from SiriusDecisions & Crownpeak on Successful Digital CX Strategy | Watch on Demand
Research from SiriusDecisions shows Customer Experience (CX) is the No #1 area of strategic focus for marketing leaders over the next two years. In a digital era, this hyperfocus on the customer, their needs, and the organization’s ability to meet those expectations for competitive advantage has presented marketing leaders with a number of challenges.
Organizational readiness, data and insight, and the right SaaS systems and tools to delight customers at every turn will be the key drivers of CX success in 2020.
In this fast-paced webinar, Crownpeak and SiriusDecisions present perspectives on CX transformation strategy and ways that digital first organizations can accelerate growth by adding speed and flexibility to the execution of their CX initiatives.
Webinar outcomes:
- How a digital first CX strategy can create trust and brand equity with customers
- Why putting strategy before technology saves time and money in the short and long run
- How journey mapping can determine the right CX strategy for your organization
- Best practices and operational guidance that marketers need to know
Presenters:
Ian Lowe, VP Marketing at Crownpeak
Ian leads Crownpeak’s marketing and communications department where he is responsible for generating demand and growing awareness for the world’s only enterprise-grade SaaS CMS. With over 20 years of marketing and technology experience, he focuses on content management, martech, and customer experience. Connect with Ian on LinkedIn.
Cheri Keith, Research Director at SiriusDecisions (Guest Speaker)
Cheri brings more than a decade of marketing experience to SiriusDecisions’ Demand Services team. Her background includes experience serving b-to-b organizations at communications agencies and marketing organizations. Cheri instructs clients on best practices in marketing planning and strategy to optimize demand programs, communications strategies and content. Connect with Cheri on LinkedIn.