5 Ways That Manufacturers Can Win Big with Digital | Watch on Demand
Today, more than at any other time, knowing your customer and exactly how they want to engage with your business is critical to your future success. Accenture says, “By 2025 more than half of industrial transactions will be induced online.” Are you ready for that? Are most manufacturers ready for that?
Join Margaret Wise, CRO at Arke and Ian Lowe, VP of Marketing at Crownpeak as they explore five ways that manufacturing leadership can refocus their efforts and grow their digital engagement strategy.
Here’s what you’ll learn:
- How to look beyond your direct competitors to B2C brands that create digital experiences that customers rave about
- Learn how to increase your online conversions with a mobile-friendly design
- How manufacturers can leverage digital to become more solution-oriented and less product-oriented
Margaret Wise, Chief Revenue Officer at Arke
Margaret manages Arke’s key partner relationships, events, and marketing. She is also a member of the Technology Association of Georgia, the leadership council of Junior Achievement of Georgia, and the Dynamics CRM User Group (CRMUG). Connect with Margaret on Linkedin.
Ian Lowe, VP Marketing at Crownpeak
Ian leads Crownpeak’s marketing and communications department where he is responsible for generating demand and growing awareness for the world’s only enterprise-grade SaaS CMS. With over 20 years of marketing and technology experience, he focuses on content management, martech, and customer experience. Connect with Ian on Linkedin.