Perspectives from SiriusDecisions & Crownpeak on Successful Digital CX Strategy | Presentation
In this presentation, SiriusDecisions presents perspectives on CX transformation strategy and ways that digital first organizations can accelerate growth by adding speed and flexibility to the execution of their CX initiatives.
This presentation covers:
- How a digital first CX strategy can create trust and brand equity with customers
- Why putting strategy before technology saves time and money in the short and long run
- How journey mapping can determine the right CX strategy for your organization
- Best practices and operational guidance that marketers need to know