How Marketers Should Prepare for the CCPA and the Next Wave of Privacy Regulations | Presentation
The California Consumer Privacy Act (CCPA) has forced organizations that collect, share, or sell consumer information to examine their practices and comply with new requirements for responsible data stewardship.
In this presentation, WireWheel CEO Justin Antonipillai, and Gabe Morazan, Crownpeak's Director of Product, review the ramifications of the CCPA, share best practices and operational guidance marketers need to know.
The presentation covered:
- How to use the CCPA to create trust and brand equity with customers
- How a commitment to data privacy can be a competitive advantage
- How to communicate privacy practices to customers
- Best practices and operational guidance that you need to know