For B2B companies selling into enterprises with multiple stakeholders, account-based marketing (ABM) presents an opportunity to not only increase the value of a sale, but also speed up the process.
By engaging with multiple decision-makers and purchase influencers at the same company, ABM aims to proactively get consensus among team members earlier in the process.
One key tenet of ABM is targeting these individuals across channels, with personalized content designed to address their pain points or concerns. But putting ABM into practice is challenging. In this infographic, we provide you with “11 Personalization Tactics to Boost Your ABM.”