5 Data-Backed Reasons to Make Website Personalization Part of Your Marketing Strategy
Why your organization can't wait to create a strategy for digital experience personalization
We are in the midst of a revolutionary shift that is fundamentally changing the user experience. More marketers are now serving personalized content and building dynamic landing pages based on customer behavior, interests, search terms and geography, aided by personalization technology and big data.
As digital marketers replace one-size-fits-all messages with personalized website experiences, companies unable to deliver targeted, personalized web experiences will see higher bounce rates and fewer customers.
In this eBook, you'll learn:
- How to overcome barriers to delivering personalized customer experiences.
- Powerful ways to use personalized content as a conversion tool.
- How simple website forms can help you learn about your audience in order to serve them more relevant content.
- Technology that can help you implement your personalization marketing strategy.
Crownpeak provides a digital experience management solution with personalization tools built directly into the platform, eliminating the need for personalization software or personalization plug-ins. Without knowing how to code, content publishers can deliver personalized content to anyone, anywhere in the world, at any given time.