How DQM Helps Persil Websites Meet Brand, SEO, and Accessibility Standards

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Digital Quality Management Persil Case Study

Unilever aims to create a world-class digital presence that redefines how they interact with consumers across every touchpoint on the path to purchase.

To deliver best-in-class digital experiences, they planned to relaunch all their brand websites across the globe. One of the first website relaunches was for laundry detergent Persil, who has a global network of complex websites.

To ensure consistency across all sites, they created a wide range of standards covering brand, SEO, usability, accessibility and legal standards. To deploy, monitor, and enforce compliance of these standards, they chose Crownpeak Digital Quality Management (DQM).

In this case study, you’ll learn:

  • How Unilever ensured high levels of website quality and standards at launch and beyond
  • How DQM supports busy, often multi-tasking local editors at Persil to ensure content quality
  • Real-world examples of issues Persil uses DQM to monitor that could not have been managed manually