As part of Unilever’s Web 2.0 initiative, Unilever relaunched its brand websites globally. Managing and maintaining website standards and compliance across thousands of digital properties is a significant challenge, so they needed a flexible, scalable solution.
Unilever chose Crownpeak Digital Quality Management (DQM) to maintain the highest possible website standards across Unilever brands. Thanks to DQM, within two weeks of the launch of their US sites, AXE jumped to the top of the leaderboard as the brand with the highest quality and the least number of errors.
In this Axe case study, you’ll learn:
- How their digital agencies deploy, manage and measure the internal standards for brand, accessibility, usability and SEO across the AXE web presence
- How Unilever identified over 8,000 issues, including many of the errors that often fly under the radar: broken links, missing meta descriptions or alt tags, unnecessarily large images, multiple H1 tags, missing logos or legal requirements
- How local in-country editors manage only the relevant and actionable errors that pertain to them