“While the Web Content Management (WCM) market is mature and increasingly commoditized, application leaders are under pressure to rationalize and modernize their WCM platforms to support digital business.’’

In this Gartner® research, you will learn about key market dynamics and vendors to help optimize your investment strategy.

Discover why:

● The web content management (WCM) market is mature and commoditized, but there is renewed interest in composable solutions

● IT and business executives increasingly select WCM products in the broader digital experience platform (DXP) context

● User experience (UX) in headless WCM is coming under closer scrutiny. Solutions for digital experiences that address both UI and UX issues while maintaining the architectural flexibility of a composable approach

Siloed and disconnected technology not only leads to inefficiencies within your team but also causes friction further down the line for your customers. This not only results in lost revenue but also breaks down customer loyalty in the long term.

Gartner, Market Guide for Web Content Management, John Field, Irina Guseva, 8 April 2024

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