SiriusDecisions: Persona-Based Web Strategy: Key Success Factors

Learn the best practices for creating customer personas

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Persona Based Web Strategy

Improve your website’s ability to attract, engage and convert buyers by creating customer personas for key segments of your target audience. But where do you start and what are the elements needed for a successful initiative?

In this SiriusDecisions brief, you’ll learn:

  • How organizations can use buyer personas to improve the effectiveness of their website.
  • How to create a foundation for effective persona development.
  • Guidelines for documenting the key attributes of your distinct audiences.
  • Best-in-class elements of a persona-based strategy.
  • What you need to turn your personas into actionable customer insights.