What’s possible with Testing & Optimization

Dynamic Yield Site Personalization List
Dynamic Yield Inspiration Library
Dynamic Yield Predictive Targeting
  • Create, manage, and edit campaigns on any channel

    Create custom experiences that can be tested, optimized, personalized, and measured. Use these campaigns to understand user behavior and optimize to their preference via A/B/n, multivariate, and split URL testing.

    Manage and edit existing campaigns to fine tune based on real-time data. Use AI to manage traffic allocation based on campaign performance. 

  • Test quickly with out-of-the-box templates

    Start testing quickly with templates. The library includes a wide variety of tests to get going with most omnichannel use cases. 

    Supercharge your online experiences with templates like Promotional Hero Banners, Get Coupon popups, Promotional Overlays, and Exit Intent Surveys.

  • Identify optimization opportunities with AI

    Use Predictive Targeting to automatically identify and match the right experience to the right visitor by scanning every variation’s performance across all audiences.

Features of Personalization & Experience Optimization

Advanced Segmentation and Analytics
Use cross-channel behavioral insights and data from external and internal sources to target audience segments with personalized experience
Dynamic Personalized Experiences
Drive conversions by dynamically delivering AI-powered, personalized content and page layouts across devices and channels
AI-Powered Content Recommendations
Increase revenues by inserting data-driven product, content and email recommendations at critical touchpoints.
Automated Testing and Optimization
Automatically optimize content performance using AI-powered testing and optimization algorithms
Dynamic Behavioral Messaging
Anticipate needs, create urgency and drive latent users back to their preferred channel
SaaS-Based Personalization
Empower your marketing teams by giving them the ability to build and deliver personalized experiences