What’s possible with Audience Segmentation

Dynamic Yield Audience Explorer screen
Dynamic Yield audience manager
Dynamic Yield Onsite campaigns
  • Identify and target high-value customers

    Create audience segments based on digital interaction, context, phase in the customer’s journey, third party data, offline purchase, and more.

    Learn about the size of your audience segments and the behavior of users so you can reach them more effectively. Use these insights to create personas that align with your business goals. 

  • Different customers have different needs

    Target a specific group of users that share a common interest in your solution. Users share a common attribute allowing you to serve a relevant experience targeted to their specific need.

    Use preset audiences to get started quickly, including Referrals, Paid Search, Search, Direct, Mobile, or Desktop.

  • Communicate with customer across all channels

    Share different audience segments between multiple properties and target these people with consistent messages throughout their journey, regardless of the platform: web, mobile web or mobile apps.

    Deliver value to your customers across all touchpoints. Use segmented audiences in your omnichannel approach to deliver the right message at the right time. 

Features of Personalization & Experience Optimization

Advanced Segmentation and Analytics
Use cross-channel behavioral insights and data from external and internal sources to target audience segments with personalized experience
Dynamic Personalized Experiences
Drive conversions by dynamically delivering AI-powered, personalized content and page layouts across devices and channels
AI-Powered Content Recommendations
Increase revenues by inserting data-driven product, content and email recommendations at critical touchpoints.
Automated Testing and Optimization
Automatically optimize content performance using AI-powered testing and optimization algorithms
Dynamic Behavioral Messaging
Anticipate needs, create urgency and drive latent users back to their preferred channel
SaaS-Based Personalization
Empower your marketing teams by giving them the ability to build and deliver personalized experiences