PERSONALIZATION

Drive conversion. Deliver results.

Enhance customer satisfaction and generate conversions using personalization, targeting, testing & analytics.

Show me how

Be relevant

Delight visitors with relevant content based on user data

Validate and deliver engaging, custom experiences to your site visitors with Crownpeak’s Web Content Optimizer (WCO)

  • Deliver targeted messages, content and offers to users based on parameters you set directly in the platform.
  • Dynamically serve the right content to the right audience—on the right device, at the right time.
  • Create and edit intuitively with simple business rules or complex data-driven criteria.
  • Target users based on ambient, behavioral, form or 3rd-party data.

Test, tweak, run

Create and deploy different sets of creative to see which one performs better

  • Quickly craft A/B tests directly from the page editor.
  • Try out permutations of your banners, layout, call-to-action, content presentation, images or look and feel to see what generates the highest conversions.
  • Test parts of a page, multiple parts of a page, or test a full page.
  • Preview variants to simulate what experience will look like before you pull the trigger.
  • Allocate the desired percentage of time you want each variant to be delivered.
  • View detailed reporting on how many times each campaign was viewed and how effective it was at achieving a predetermined goal of a click or form submission.
  • Easily identify the winning creative and deploy to one site or hundreds of digital touchpoints.
Website analytics Tower view binoculars

What a view

View all your analytics data in one place.

Crownpeak’s customizable dashboard provides insight into your marketing content and performance.

  • Get a unified view of marketing content performance and customer engagement.
  • Manage content and run analytics in the same interface for continuous improvement.
  • Flexible widgets to include any metric, content or data source.
  • Multiple customizable, personalized dashboards for every user.
  • Integrates with all major analytics platforms.
Positioned as a visionary three years in a row.
2016 Gartner Magic Quadrant for Web Content Management.
Download the report