Drive conversion. Deliver results.
Enhance customer satisfaction and generate conversions using personalization, targeting, testing & analytics.Show me how
Delight visitors with relevant content based on user data
Validate and deliver engaging, custom experiences to your site visitors with Crownpeak’s Web Content Optimizer (WCO)
- Deliver targeted messages, content and offers to users based on parameters you set directly in the platform.
- Dynamically serve the right content to the right audience—on the right device, at the right time.
- Create and edit intuitively with simple business rules or complex data-driven criteria.
- Target users based on ambient, behavioral, form or 3rd-party data.
Test, tweak, run
Create and deploy different sets of creative to see which one performs better
- Quickly craft A/B tests directly from the page editor.
- Try out permutations of your banners, layout, call-to-action, content presentation, images or look and feel to see what generates the highest conversions.
- Test parts of a page, multiple parts of a page, or test a full page.
- Preview variants to simulate what experience will look like before you pull the trigger.
- Allocate the desired percentage of time you want each variant to be delivered.
- View detailed reporting on how many times each campaign was viewed and how effective it was at achieving a predetermined goal of a click or form submission.
- Easily identify the winning creative and deploy to one site or hundreds of digital touchpoints.