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Multisite Management Made Easy

Scale Publishing. Expand Reach. Optimize Workloads.
Build a content strategy with clarity and control, with a unified platform, simplifying complexity at scale.

The Game-Changing Benefits
of Robust Multisite Management

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Time to market

Compose digital experiences rapidly, re-using templates, sections, content, and digital assets from existing touchpoints.

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Uniform brand representation

Guarantee consistency in messaging, branding, and user experience across your sites—all from one CMS interface.

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Time-saving productivity

Eliminate redundant work on global, corporate content so your teams can focus on deepening engagement with localization.

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Create Once, Publish Everywhere

Maintain global corporate control of hundreds of websites and digital experiences across markets, brands, and countries, while permitting local teams to tailor content and run marketing campaigns in their respective markets.

Content bundling. Publish multiple assets in a single action for elevated efficiency.

1-click distribution. Share and update content in numerous touchpoints instantly.

Central dashboard. Stay on top of all deployed bundles, their target sites, and versioning.

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Governance That Scales

Streamline content operations with enterprise-level governance including versioning, workflows and user permissions. Customize and trigger sophisticated workflows for automation and enforcing approvals before content is published.

User permissions. Manage teams, individual users, and their permissions at granular level, down to the content element.

Scheduling. Execute content review and publishing on time.

Status report. Keep track of live and completed workflows, so you know exactly where your content is in the process.

Scripts. Define and trigger custom workflows to maximize efficiency.

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Speak in the Language of Your Customers

Translate and localize content using built-in Crownpeak translation service, or easily integrate with best-of-breed translation management systems to ensure your content is globally consistent and locally relevant.

AI-powered translation. Delivers translations with precision in 50+ languages.

Translation studio. Built-in system that connects to both automated and manual translation providers.

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Multisite Management Dashboard

Out-of-the-box capabilities to easily bundle content packages, oversee delivery and subscription for shared content, and customize rules and workflows tailored for content updates and localization.


Why start from scratch?

Leverage our tried-and-true processes that can be easily adapted to fit your unique requirements, ensuring a streamlined implementation that accelerates your project's success!

Multi-Site Management FAQ

Multisite management in FirstSpirit allows global and regional teams to manage, distribute, and maintain digital content across multiple websites and brands. This approach ensures brand consistency while empowering local teams to adapt content for their specific markets.

Enterprises managing multiple brands, languages, or regions face complex challenges like:

  • Ensuring content consistency across digital properties
  • Scaling content updates globally with minimal duplication
  • Managing translations and localization efficiently
  • Aligning global strategy with regional flexibility

FirstSpirit’s Multisite Management capabilities solve these by enabling centralized content control with optional local customization.

  • Central content distribution to target websites or microsites
  • Flexible content packaging (pages, images, documents)
  • Automated and manual distribution options
  • Support for core FirstSpirit functionality of multiple release states (draft vs. published)
  • Resolve content conflicts stemming from content differences between the main and the target project or between the target projects
  • Review workflows and scripts for translation or approval
  • Role-based permissions to control who can send, receive, or modify content
  • Version tracking and activity logs


Content can be packaged directly from the site structure or a multisite overview. Users define what to send (entire pages or sections), select the target sites, and choose how updates should behave:

  • Use live or draft versions
  • Overwrite or retain local changes
  • Schedule or automate deployments

Yes. Local teams can:

  • Add region-specific content
  • Adjust layout and messaging
  • Hide certain content from navigation
  • Propose updates back to the source project

All while maintaining a central source of truth for brand-critical assets.

FirstSpirit supports content translation at the target project level or centrally, depending on your workflow. Automated workflows can be configured to trigger translations, assign reviewers, and manage approvals before publishing.

You can distribute:

  • Web pages and sections
  • Text and media content
  • Images and documents
  • Metadata and templates
  • Scripts or translation triggers

Yes. Scripts and workflows can be included in the distribution package to:

  • Auto-start translations
  • Assign reviews to local editors
  • Enforce publishing rules

Changes made in local (target) projects can be returned to the central project for review. Editors can:

  • Accept, reject, or merge updates
  • Monitor conflicts
  • Maintain audit trails of distributed content

Multisite content distribution is available in FirstSpirit 2024.2 and above. Customers must activate the functionality within each project or server environment. To use the most recent features of Multisite Management, we recommend having the newest version of FirstSpirit.

  • Global brands managing localized websites
  • Enterprises with multiple subsidiaries or business units
  • Retailers running regional promotional microsites
  • Organizations supporting multilingual content governance

Yes. FirstSpirit follows strict data governance practices and supports GDPR compliance. Content distribution and user access are fully controllable by your organization.

Contact our team to schedule a live demo or view on-demand sessions that showcase how FirstSpirit makes enterprise-level multi-site management efficient, scalable, and compliant.