Web Tag Terms 101

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Learn the 13 key terms today’s digital marketers need to know to keep on top of the powers of their martech stack.

Web tags are the tiny powerhouses of JavaScript code at the heart of your marketing operations. Dropped into your web pages, they bring your martech stack to life: enabling your website to interact intelligently with your visitors, supplying the fuel for your marketing and advertising campaigns, and providing the data you need to hone your operations.

However, with great power comes responsibility, and tags sit at an increasingly busy and often baffling intersection, where technology, customer trust, and business risks all compete for due attention.

This handy infographic will lead you through the terms that cover technology, customer trust, and business risks, and what you need to know to start mastering your tags and the associated risks, rewards, and obligations that come with their power.

View more from the series: 

Part 1  Part 2

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hidden tags infographic