Tags in your martech stack provide an entry point

(PDF | 2MB)

Download now

Did you know that marketers have their choice of nearly 7,000 martech tools to help them deliver, measure, personalize, and optimize digital experiences across every customer touchpoint? 

Through the web tags used to activate them, these tools can inadvertently flood your site with hidden web tags that are invisible to popular tag management tools. Hidden web tags put a significant drag on page load performance and can expose your site to unknown third parties and the darkest parts of the web. 

Check out the infographic below to help you understand hidden web tags and reduce five types of risk:

  1. Customer experience risk
  2. Regulatory risk
  3. Privacy risk
  4. Data breach risk
  5. Third-party risk 

To start immediately on de-risking your website, get a free scan that pinpoints potentially dangerous tags.