Performance in
Product Discovery

Build a shopping journey that mirrors the thrill of the outdoors: Precise, Purposeful, and Personal.
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Whether you’re helping cyclists chase marginal gains or hikers prepare for the elements, sports and outdoor eCommerce is about more than gear, it’s about goals, performance, and the experience. Fredhopper empowers brands to create product discovery experiances that reflect this mindset: curated, fast, and tailored to both the athlete and the adventurer. Every shopper gets the right product, with the right fit, for the right purpose.


Built for Sports & Outdoor Brands

A simplified web browser window with a magnifying glass icon, indicating a search or zoom function.

Search That Understands Purpose

“Climbing harness for alpine routes,” “carbon road bike wheels,” “hydration pack for desert runs”—Fredhopper handles complex, technical, and long-tail queries with ease. It understands not just the product—but the purpose behind it—making search intuitive for both experts and newcomers.
Three icons representing sports: a runner, a cyclist, and a swimmer, arranged in a triangular layout.

Tailored PLPs That Drive Exploration and Click-Through

Fredhopper transforms static product grids into dynamic product listing pages that adapt to the intent behind each visit. Prioritize high-performance kits for elite cyclists or waterproofs for weekend hikers. Fredhopper learns from behavior and context and builds discovery around it.
A stylized globe with speech bubbles, symbolizing global communication and conversation.

Regional Relevance That Feels Effortless

Cold-weather gear for Scandinavia, trail running shoes for the Rockies—Fredhopper lets you localize listings based on regional demand, climate, seasonality, emerging local trends, practically on any data point. Serve up relevance without compromise.
A simple line drawing of a t-shirt and a baseball cap, both featuring a circular logo on the front.

Merchandising That Aligns with Business Goals

Whether you’re pushing full-price endurance gear or need to clear end-of-season inventory, Fredhopper gives merchandisers real-time control. Tune PLPs for margin, stock movement, or campaign alignment to name a few common Ranking Cocktails. All with no tech bottlenecks.
A dumbbell, a sports jersey with the number 1, and a sneaker, representing fitness and athletic gear.

Product Recommendations That Elevate the Experience

Fredhopper’s “complete the kit” logic recommends what truly complements each purchase. Bundle bib shorts with base layers, or offer essential spares with cycling components. Drive higher average order values with intelligent, experience-aware suggestions.

A simple line drawing of a backpack with a compass and a tree branch beside it, symbolizing outdoor adventure or hiking.

Visual Merchandising That Tells Your Brand’s Story

From the adrenaline of race day to the calm of the summit, Fredhopper helps you craft visually rich collections, landing pages, and seasonal edits that reflect your brand’s passion. It’s not just commerce, it’s storytelling through product and purpose.

Le Col

What we’ve seen with Fredhopper is not just a lift in conversion, it’s a transformation in how we merchandise, how quickly we can adapt, and how much more relevant we’ve become to our riders in a couple of hours.

Le Col