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Empower DIY Shoppers
with Precision

Help customers find the right tool for the job without the guesswork.

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In the world of DIY, confidence is everything. Whether someone’s fixing a leaky tap or revamping their whole workshop, they need a shopping experience that’s as intuitive and efficient as their best tool. Fredhopper gives you the power to make product discovery smarter, recommendations more relevant, and the path to checkout smoother, no matter how complex your catalogue or search query.

Product Discovery That Gets the Job Done

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AI Search That Understands DIY Speak
Not everyone types in textbook-perfect product names, and they shouldn’t have to. Fredhopper’s AI Search handles long, vague, and ambiguous queries like “tile cutter for big jobs” or “wrench for under sink” with ease. It cuts through the noise of massive catalogs and delivers results that make sense, without endless rule-setting or manual tweaks from your team.
A toolbox containing various tools, including a hammer, screwdriver, pencil, and ruler, arranged neatly inside.
Visual Merchandising That Drives Action
Fredhopper lets your merchandisers take control without relying on developers. Highlight seasonal tool kits, showcase top-rated products, or build landing pages for specific trades or tasks, no coding required.
A collection of three tools: a hammer, a wrench, and pliers, depicted in a simple, white outline style.
Cross-Sell With Purpose
Whether it’s batteries for a power tool or safety goggles for a new saw, Fredhopper’s recommendation engine spots what shoppers need before they do. Boost basket size naturally by offering relevant add-ons that feel helpful, not pushy.
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Smarter Strategies with Built-In A/B Testing
With DIY, performance matters and so does insight. Fredhopper makes it easy to test different merchandising rules, layouts, and strategies, helping you refine what works and roll out improvements fast.
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Automation That Gives You Time Back
Say goodbye to manual merchandising. Fredhopper automates product recommendations across your site, homepage, product pages, cart, and more, so your team can focus on the big picture while the platform handles the rest.
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Assortments That Guide and Convert
Whether you’re helping a pro tradesperson or a weekend fixer-upper, Fredhopper ensures your assortments are organized, searchable, and tailored to intent. From sponsored campaigns to project-specific bundles, shoppers find what they need fast.
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Maxoutil
Before Fredhopper, making product recommendations was a very long and tedious process

Charles de Tremontels
Marketing Manager, Maxoutil

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