Bring Beauty to Life

Create shopping experiences as curated and personal as your customers’ skincare routines.

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The beauty industry isn’t one-size-fits-all and your product discovery shouldn’t be either. Whether you’re helping someone find their signature scent or their next go-to serum, Fredhopper gives your team the power to make every product feel like it was picked just for them. It’s built for brands that care deeply about connection, discovery, and lasting loyalty.

Three beauty products displayed: a creamy lipstick, a high-end facial serum, and a soft blush, each with prices and descriptions.
1:1 Personalization

Tailored Product Recommendations That Feel Personal

Fredhopper doesn't just show "similar products" it recommends the right products. With dynamic personalization woven through the entire customer journey, beauty brands can highlight complementary items, seasonal must-haves, and content that resonates on an individual level.

A tablet screen displays a beauty product advertisement featuring a Spring Blusher for €39, with suggestions for Lipstick, Sunscreen, and Mascara.
Visual Merchandising

Automated Merchandising, Human Touch

Scale your merchandising without losing that hands-on finesse. Fredhopper automates content and product recommendation strategies so your team can focus on brand storytelling and customer moments not manual updates.


Transform the Beauty Buying Experience

Product Assortments That Connect
From anti-aging to cruelty-free, let shoppers explore collections that reflect their values and needs. Fredhopper helps you create meaningful assortments with precision, so you’re not just showcasing products, you’re guiding people to what truly suits them.
Merchandising That Reflects Your Brand
Fredhopper puts creative control in your hands. Whether you’re launching a skincare campaign or curating a seasonal spotlight, you can easily organize and display products with flexibility and style, no developers needed.
Cross-Selling That Feels Like a Beauty Advisor
Suggest the perfect pairing, a cleanser that matches a moisturizer, or a lipstick that complements a newly browsed palette. With Fredhopper, cross-selling isn’t pushy, it’s thoughtful, and it feels like a recommendation from someone who knows your customer’s taste.
Two sections labeled 'Customer A' and 'Customer B' display various beauty products, including foundations, powders, and brushes.
A/B Testing & Insights

Smart Strategies, Real Results

Fredhopper allows beauty teams to test, learn, and refine their strategies with built-in performance tracking and A/B testing. Know what is working, but more importantly—why. It’s about insight, not guesswork.

beauteprivee
Mobile represents 80% of Beauteprivee’s total traffic. Fredhopper capitalized on this channel to offer a tailored user experience and increase mobile revenue.”

Noémie Pezet
Marketing Manager Beauteprivee

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