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B2B eCommerce : Precise Product Discovery for Complex Buying

Helping professional buyers find exactly what they need—fast, accurately, and on their terms
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In B2B eCommerce, every customer journey is different. One buyer needs bulk industrial supplies for a single location, while another is sourcing specialty components across global regions with specific pricing rules. Fredhopper brings clarity and control to that complexity—so your platform becomes easier to navigate, faster to convert, and more powerful for every kind of B2B buyer.

Fredhopper Capabilities That Work Where B2B Complexity Lives

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Findability for Complex and Technical Search Queries

In B2B, search isn’t always simple. Whether it’s “DIN 934 hex nut M8” or “low-voltage flexible cable red 100m reel,” Fredhopper’s AI Search understands and resolves technical, long-tail, and ambiguous queries without relying on constant manual tuning. Help your buyers find exactly what they’re looking for without needing to know your internal catalogue.
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Bundled Kits & Recommendations That Work for Pros

Boost average order values by recommending products that make sense together. Fredhopper enables “bought together” suggestions, smart upsells, and the ability to build complete kits, whether it’s a set of tools, replacement parts, or installation accessories. Help buyers get everything they need without the extra clicks.
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Dynamic Pricing Across Buyer Profiles

Your pricing isn’t one-size-fits-all and Fredhopper doesn’t treat it that way. Easily adapt to product pricing by customer type, account status, volume breaks, or contract terms. Display the right price and approved product ranges to the right buyer, every time.
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Control Product Visibility by Region and Role

Give buyers access to what’s relevant for them. Fredhopper makes it simple to manage catalog visibility by geography, account, or buyer role, whether you’re showing different SKUs in different markets or restricting certain categories to authorized customers. No more exposing unavailable products or outdated offerings.
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Curated Experiences for High-Intent Buyers

Create tailored category pages, featured product lists, and industry-specific assortments that speak directly to each buyer’s use case. Whether it’s a facilities manager in Germany or a procurement officer in the UK, Fredhopper helps you serve up relevance at scale.
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Seamless Integration Without Slowing Down IT

Fredhopper plays well with the platforms you already use—from ERPs to CRMs and PIMs—so your teams can move quickly, test changes, and adapt strategies without heavy developer lift.
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