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Unlock the Power of
Personalized Experiences

Make Every Interaction Count.

Bring together content, analytics, machine learning, and customer data on a single screen to create bespoke and optimized experiences your customers love.

Meet and exceed your pipeline and revenue targets

With Personalization, You Can:

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Improve customer engagement
Personalized content makes customers feel seen and valued. Their elevated experience translates into extended time spent on your website and a higher likelihood of return visits.
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Increase conversion rate
Personalization ensures customers receive content that are likely to resonate with them which enhances the likelihood that they'll take action and bring repeat business.
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Operationalize on data-driven customer insights
Implementing personalization allows you to gather vast amounts of customer data and generate insights to empower decision making, leading to better business outcomes.
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Personalization

Experience Content Personalization with the power of Dynamic Yield

Create cohesive buyer journeys and hyper-personalized customer experiences that draw prospects to you and keep them engaged.

  • Merge customer data across all digital and offline touchpoints for an enriched view of each user or segment.
  • Personalize each touchpoint with relevant content for dynamic audiences, powered by advanced algorithms.
  • A/B test on any channel to optimize journeys, maximize content performance and unlock growth.

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Really understand your audiences

How do you create unshakable customer loyalty? Know thy customer. Obtain a wealth of data about your customers' preferences, market trends, and emerging opportunities, to empower your team to optimize offerings, campaigns and business strategy.

  • 360-degree customer view. Onboard data from any internal or external source.
  • AI powered segmentation. Build advanced profiles and segments.
  • Data sync. Share customer data across sites and devices to create one cohesive and synchronized experience.

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Smash Your KPIs

Ensure continuous optimization for KPIs such as revenue growth, not just conversions or clicks, by executing predictive tests. Automated customizations help you maximize the value of marketing content with minimal time investment on your part.

  • Smart dashboard. Quantify the impact of dynamic content changes on your KPIs.
  • Multivariate tests. Experiment on anything from layouts to CTAs and deliver the best performing combinations for each user.
  • Predictive targeting. Scan every content variation’s performance across segments to identify personalization opportunities.

Top 5 Use Cases for Personalization

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Optimizing In-App Content
Run highly targeted experiments on in-app content or elements. The FirstSpirit CMS allows you to roll out updates and release changes without having to wait for app store approvals.
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Deliver Relevant Email Campaigns
Create intelligent links that dynamically route users to different content variations, automatically optimized for the goals you set.
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Execute Dynamic Display Ads
Automatically split traffic between ad variations and Crownpeak CMS will dynamically select the best performing ad for you for better adwords results.
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Publish Dynamic Behavioral Messaging
Anticipate needs, create urgency and drive latent users back to their preferred channel with perfectly timed, behavioral-triggered overlays and notifications, retargeting display ads, exit intent overlays, emails, and more.
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Game-Changing Account Based Marketing
Modify content and direct users to dynamically created, account-focused pages or sites based on user’s account and relevant intelligence from any data source.