Cookie Policy and Settings

What is a Cookie?

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device. Cookies allow websites to remember information about you, such as your language preferences or login details, to enhance your browsing experience.

Cookies can be classified as:

• First-party cookies: Set by the website you are visiting (e.g., Crownpeak native cookies).
• Third-party cookies: Set by external domains (e.g., Cloudflare, Google Analytics, LinkedIn) and often used for advertising, analytics, or other services.

We use both first-party and third-party cookies for various purposes, such as ensuring our website functions properly, analyzing its performance, and delivering personalized advertisements.

Your Cookie Choices

When you visit our site for the first time, you will see a cookie banner that allows you to manage your preferences. You can choose to:

• Allow all cookies: This enables all cookie categories listed below.
• Reject all non-essential cookies: This ensures only strictly necessary cookies are used.
• Customize your preferences: Select which categories of cookies you wish to enable or disable.

You can change your preferences or withdraw your consent at any time via our Cookie Settings page.

For more information about how we handle your data, please refer to our Privacy Policy.

Categories of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function properly and cannot be turned off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

cookietest (First-party)

• Description: Checks if the browser allows cookies; essential for functionality.
• Host: First-party ( www.crownpeak.com ).
• Lifespan: Session.
  

__cf_bm (Cloudflare)

• Description: Used to distinguish between humans and bots. This is beneficial for the website to make valid reports on its use.
• Host: Third-party (.457-tsj-193.mktoweb.com and .gartner.com)
• Lifespan: 30 minutes

_cfuvid (Cloudflare)

• Description: Part of Cloudflare services for load balancing and DNS connection.
• Host: Third-party ( zoominfo.com ).
• Lifespan: Session.

BIGipServerab61web-nginx-app_https (F5 Networks)

• Description: Associated with F5 BIG-IP product suite for managing sessions on load-balanced servers.
• Host: Third-party ( 457-tsj-193.mktoweb.com ).
• Lifespan: Session.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

__q_domainTest (Qualified)

• Description: Used by Qualified, a conversational sales and marketing platform, in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit.
• Host: First-party ( crownpeak.com ).
• Lifespan: Session.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.

_ga (Google Analytics)

• Description: This Google Universal Analytics cookie distinguishes unique users by assigning a randomly generated number as a client identifier. It calculates visitor, session, and campaign data for analytics reports.
• Host: First-party ( crownpeak.com ).
• Lifespan: 1 year 1 month.

_gid (Google Analytics)

• Description: Google Universal Analytics cookie that stores a unique value for each page visited.
• Host: First-party ( crownpeak.com ).
• Lifespan: A few seconds.

_ga_W6PT2FWRFG (Google Analytics)

• Description: Used by Google Analytics to persist session state.
• Host: First-party (.crownpeak.com)
• Lifespan: 1 year 1 month

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

_mkto_trk (Marketo)

• Description: Associated with Marketo email marketing service. Tracks visitor behavior to measure campaign effectiveness.
• Host: First-party (.crownpeak.com)
• Lifespan: 1 year 1 month

_gat_UA-1431359-1 (Google Analytics)

• Description: Google Analytics cookie used for tracking user behavior across pages.
• Host: First-party ( crownpeak.com ).
• Lifespan: A few seconds.

ln_or (LinkedIn)

• Description: LinkedIn cookie used to determine if Oribi analytics can be carried out on a specific domain.
• Host: First-party ( www.crownpeak.com ).
• Lifespan: A few seconds.

_ga_xxxxxxxxxx (Google Analytics)

• Description: Google Analytics cookie used to calculate visitor, session, and campaign data for the site's analytics report.
• Host: First-party ( crownpeak.com ).
• Lifespan: 2 years.

li_gc (LinkedIn)

• Description: LinkedIn cookie used for tracking the use of embedded services.
• Host: Third-party ( linkedin.com ).
• Lifespan: 2 years.

bscookie (LinkedIn)

• Description: Used by LinkedIn for tracking the use of embedded services.
• Host: Third-party ( www.linkedin.com ).
• Lifespan: 2 years.

**IDE (Google DoubleClick)

• Description: Used by Google DoubleClick for serving targeted advertisements.
• Host: Third-party (doubleclick.net).
• Lifespan: 1 year.

visitorId

• Description: Zoominfo cookie used to understand what users are visiting the website.
• Host: Third-party (ws.zoominfo.com).
• Lifespan: 1 year.

bcookie

• Description: LinkedIn cookie used for sharing website content via social media.
• Host: Third-party (linkedin.com).
• Lifespan: 2 years.