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Masterclass with LBBW and UDG at Stage MC6B
September 17th at 15H15 - 15H45:
GEO, MCP and how LBBW is paving the way for AI
Peak Lounge Schedule Day 1
10H00 - 10H30: FirstSpirit
AI in Action: Scale Content and Impact Without Scaling Costs
Discover how AI streamlines content creation, accelerates delivery, and frees your team to focus on strategy. In this live demo, see how the FirstSpirit AI Suite transforms ideas into polished, on-brand experiences.
11H30 - 12H00: FirstSpirit
From Idea to Publish: Content Without the Chaos
Step into a marketer’s day and explore how FirstSpirit simplifies planning, creation, approvals, and publishing. Learn how to keep campaigns on track, teams aligned, and content consistent without bottlenecks.
12H30 - 13H00: Adesso
Beyond Compliance: Implementing Web Accessibility in the Financial Sector
Accessibility makes finance fair, inclusive, and future-proof, a competitive advantage no institution can afford to miss. Using a real customer web presence as a benchmark, we’ll show how financial institutions can turn inclusion into innovation.
13H15 - 13H45: I-D Media
Staying on Top of It: Managing Localization Across Multiple Headless Projects Efficiently
Global websites, multilingual content, and headless setups can quickly become complex. Learn how smarter workflows and backend integrations simplify translation, accelerate launches, and scale seamlessly across digital ecosystems.
14H00 - 14H30: FirstSpirit
The EAA and Beyond: A Roadmap to Sustainable Compliance
The European Accessibility Act is now in effect, reshaping digital requirements. This session covers best practices for achieving compliance if you’re not there yet, and strategies for maintaining it if you already are.
15H15 - 15H45: Masterclass with LBBW and UDG at Stage MC6B
AI in Action: Scale Content and Impact Without Scaling Costs
Discover how AI streamlines content creation, accelerates delivery, and frees your team to focus on strategy. In this live demo, see how the FirstSpirit AI Suite transforms ideas into polished, on-brand experiences.
11H30 - 12H00: FirstSpirit
From Idea to Publish: Content Without the Chaos
Step into a marketer’s day and explore how FirstSpirit simplifies planning, creation, approvals, and publishing. Learn how to keep campaigns on track, teams aligned, and content consistent without bottlenecks.
12H30 - 13H00: Adesso
Beyond Compliance: Implementing Web Accessibility in the Financial Sector
Accessibility makes finance fair, inclusive, and future-proof, a competitive advantage no institution can afford to miss. Using a real customer web presence as a benchmark, we’ll show how financial institutions can turn inclusion into innovation.
13H15 - 13H45: I-D Media
Staying on Top of It: Managing Localization Across Multiple Headless Projects Efficiently
Global websites, multilingual content, and headless setups can quickly become complex. Learn how smarter workflows and backend integrations simplify translation, accelerate launches, and scale seamlessly across digital ecosystems.
14H00 - 14H30: FirstSpirit
The EAA and Beyond: A Roadmap to Sustainable Compliance
The European Accessibility Act is now in effect, reshaping digital requirements. This session covers best practices for achieving compliance if you’re not there yet, and strategies for maintaining it if you already are.
15H15 - 15H45: Masterclass with LBBW and UDG at Stage MC6B
Peak Lounge Schedule Day 2
09H30 - 10H00: Neo Reply
From Prompt to Page – Redefining Event Content Creation with AI
From idea to finished trade fair landing page in minutes, powered by FirstSpirit AI Assistants. In this live demo, see how content generation, design, and publishing work together automatically. More speed, more leads, less effort.
10H15 - 10H45: Pinuts
Moments of Truth: Real-Time Communication Across the Customer Journey
Create smart touchpoints for customer interaction with Universal Messenger and FirstSpirit. Discover how to plan, set up, and evaluate marketing measures seamlessly within your editorial workflow.
11H00 - 11H30: UDG
Accessibility at Scale: 120 Websites for LVR with FirstSpirit and a Central Design System
Rolling out 120 accessible websites for one of Germany’s largest public institutions. Learn how a unified design system and inclusive testing set new standards for scalability, consistency, and usability.
11H45 - 12H15: FirstSpirit
From Idea to Publish: Content Without the Chaos
Step into a marketer’s day and explore how FirstSpirit simplifies planning, creation, approvals, and publishing. Learn how to keep campaigns on track, teams aligned, and content consistent, without bottlenecks.
13H00 - 13H30: Comspace
From Early Warning to Intelligent Transformation: DQM & AI-Powered Migration
Discover how Digital Quality Management safeguards accessibility and content quality, while AI-assisted migration streamlines CMS transitions. Less manual work, cleaner data, and flawless content at scale.
13H45 - 14H15: FirstSpirit
AI in Action: Scale Content and Impact Without Scaling Costs
Discover how AI streamlines content creation, accelerates delivery, and frees your team to focus on strategy. In this live demo, see how the FirstSpirit AI Suite transforms ideas into polished, on-brand experiences.
14H30 - 15H00: FirstSpirit
The EAA and Beyond: A Roadmap to Sustainable Compliance
The European Accessibility Act is now in effect, reshaping digital requirements. This session covers best practices for achieving compliance if you’re not there yet, and strategies for maintaining it if you already are.
From Prompt to Page – Redefining Event Content Creation with AI
From idea to finished trade fair landing page in minutes, powered by FirstSpirit AI Assistants. In this live demo, see how content generation, design, and publishing work together automatically. More speed, more leads, less effort.
10H15 - 10H45: Pinuts
Moments of Truth: Real-Time Communication Across the Customer Journey
Create smart touchpoints for customer interaction with Universal Messenger and FirstSpirit. Discover how to plan, set up, and evaluate marketing measures seamlessly within your editorial workflow.
11H00 - 11H30: UDG
Accessibility at Scale: 120 Websites for LVR with FirstSpirit and a Central Design System
Rolling out 120 accessible websites for one of Germany’s largest public institutions. Learn how a unified design system and inclusive testing set new standards for scalability, consistency, and usability.
11H45 - 12H15: FirstSpirit
From Idea to Publish: Content Without the Chaos
Step into a marketer’s day and explore how FirstSpirit simplifies planning, creation, approvals, and publishing. Learn how to keep campaigns on track, teams aligned, and content consistent, without bottlenecks.
13H00 - 13H30: Comspace
From Early Warning to Intelligent Transformation: DQM & AI-Powered Migration
Discover how Digital Quality Management safeguards accessibility and content quality, while AI-assisted migration streamlines CMS transitions. Less manual work, cleaner data, and flawless content at scale.
13H45 - 14H15: FirstSpirit
AI in Action: Scale Content and Impact Without Scaling Costs
Discover how AI streamlines content creation, accelerates delivery, and frees your team to focus on strategy. In this live demo, see how the FirstSpirit AI Suite transforms ideas into polished, on-brand experiences.
14H30 - 15H00: FirstSpirit
The EAA and Beyond: A Roadmap to Sustainable Compliance
The European Accessibility Act is now in effect, reshaping digital requirements. This session covers best practices for achieving compliance if you’re not there yet, and strategies for maintaining it if you already are.