How Crownpeak Powers Personalized Digital Experiences

A guide for using Crownpeak Digital Experience Management platform to deliver relevant content to your website visitors

Crownpeak Website Personalization Cover

There’s a new normal in effect as people have come to expect personalization. Regardless of whether you’re in B2C or B2B marketing, the most successful companies are prioritizing a greater understanding of people’s needs and behaviors to create more relevant online experiences and increase engagement.

In this eBook, we’ll explain how brands are using Crownpeak’s proprietary personalization tool within its web content management system to create engaging, immersive, targeted marketing messages for their audience personas.

You’ll learn:

  • The 3-step process for building and deploying personalized web experiences using Crownpeak DXM
  • How to build targeting groups and publish tailored content for each audience based on parameters you set directly in the platform.
  • How Crownpeak ensures your personalization campaigns are compliant with user privacy and legislation like the GDPR