How to Increase Lead Intelligence and Personalize Using Progressive Profiling
Use progressive profiling and personalization to generate higher lead values by creating an accurate, holistic picture of a prospect over time.
By gathering website visitor data gradually, progressive profiling enables marketers to generate higher value leads that give their sales team a leg up - before they even make that first call.
Besides empowering sales with deeper insights into prospects, marketers are able to offer web visitors valuable and relevant content based on the information they provide.
What you’ll learn:
- Why your marketing team should be using progressive profiling in their lead gen campaigns
- A step-by-step process for starting your own progressive profiling and personalization program
- A practical planning approach (with a free template) for plotting the audience and corresponding content you want to deliver
- Best practices for developing an effective series of lead forms