A Guide to On-Page SEO for Financial Services Marketers
Proven tips to improve your website’s search rankings
On-page search engine optimization (SEO) is vital for optimizing individual web pages in order to rank higher in search engines, both to capture more relevant traffic and to deliver an extra level of convenience to your customers.
Although off-page factors are more heavily weighted by the search engines, on-page factors are still absolutely critical. The best part is, unlike off-page factors, they are within your control, straightforward, and can significantly affect how your well your pages rank.
In this eBook, “A Guide to On-Page SEO for Financial Services Marketers”, you’ll learn:
- How to identify good keyword phrases for your content
- Best practices for writing header tags and titles
- How links should be used to improve SEO
- The key to crafting an effective description tag
- Tips for optimizing images