Delivering Digital Experiences Responsibly
How to balance personalization with privacy compliance in a new era of customer sensitivity and regulation
Consumers want dynamic digital experiences with content that’s personalized and relevant, but they also want transparency and control over when their data is collected and used.
At the same time, data protection legislation is on a growth trajectory across governments worldwide. This combined pressure from consumers and lawmakers is forcing brands to make sure they’re delivering meaningful and responsible digital experiences – ones that consider the privacy and needs of their consumers.
In this eBook, you’ll learn:
- A list of privacy legislation being proposed and enacted across the world
- The benefit and value of embracing the most stringent regulations
- How brands should look at balancing their hunger for more data and customer desire for increased personalization without violation of privacy and accessibility laws and regulation