6 Criteria for Choosing a Future-Proof Digital Experience Platform
Marketers are under enormous pressure to meet the needs of customers who expect omni-channel access, consistency, and personalization from every touchpoint. Adding to that challenge is the need to accommodate technology and organizational changes on the horizon.
Given the rapid pace of martech evolution and the lead time required to switch enterprise solutions, you need a digital experience platform that will last for years to come.
So how do you find a solution that will meet your needs today and in the future?
In this eBook, 6 Criteria for Choosing a Future-Proof Digital Experience Platform, you’ll learn:
- The essential benchmarks to use in evaluating platform solutions for managing a multi-touchpoint, multi-market digital enterprise for the long haul
- How to avoid the high price tag of rip and replace updates when you have legacy applications that still provide value
- The 12 evergreen features that an enterprise-class content management system should provide
- What Digital Quality Management is and how it’s inextricably linked to delivering consistent digital experiences across an ever-expanding volume of touchpoints