The CPG Marketer's Guide to Web Accessibility
An Overview of Web Accessibility Standards and Best Practices
In 2016 alone, web accessibility lawsuits were filed against Domino’s Pizza, Potbelly Sandwich Works, Reebok, Panera Bread and AMC Theaters, alleging aspects of these companies’ websites were inaccessible to the blind. And this was just a small fraction of the companies that were confronted with similar lawsuits in U.S. courts over the past year.
For consumer packaged goods (CPG) brands, who deal with an increasing number of online customers, this is an even more pressing challenge, especially as online revenues grow exponentially.
In this eBook, “The CPG Marketer’s Guide to Web Accessibility”, you’ll learn:
- An overview of web accessibility guidelines according to WCAG and other W3C standards
- Opportunities of compliance and the steep consequences of non-compliance
- A web accessibility audit of the top Fortune 500 companies
- A checklist you can use to evaluate how your website stacks up to regulations and best practices