A Guide to DQM Adoption in Your Organization: Getting Buy-In
A proven 8-step process for putting together a plan and convincing the C-suite
Whether you're a global marketer with distributed digital teams creating decentralized digital experiences, or the head of digital customer experience, managing quality assurance is tough.
Building meaningful digital interactions between customers and brands is a key component of customer experience management, but their effectiveness can be compromised when content is filled with inconsistencies and errors.
With issues ranging from web accessibility, misspellings, broken links, to brand violations and regulatory compliance problems, it's no wonder companies of all sizes are turning to Digital Quality Management solutions that automate the process.
By tackling the quality issue, companies are able to improve digital customer engagement, and deliver on their customer experience strategy goals.
In this guide, you'll learn:
- An easy 8-step process for building a roadmap to implementation.
- How to build a cross-functional team to maximize your digital governance initiative.
- Guidelines to help you develop customized checkpoints to optimize your DQM solution.
- How to project the ROI and risk avoidance value of a DQM solution.