11 Personalization Tactics To Boost Your ABM

Learn the personalization tips and tricks that are critical to implementing account-based marketing

Account Based Marketing Cover PDF

Marketing pundits are blogging non-stop about Account-Based Marketing (ABM), yet in most cases it’s all theory and there’s little practical application being shared. But when you’re hoping to dip your toes into the water on a new approach, you want more than principles, you need real-world, executable ideas.

In this eBook you’ll get exactly that – eleven tactics for using personalization to maximize engagement with key account decision makers and influencers across channels.

You’ll learn:

  • How to effectively collect data to personalize the experience on your website
  • Best practices for building personalized landing pages
  • How to create personas for your account-based marketing targets within the accounts you’d like to penetrate
  • How to effectively integrate direct mail into your campaign