Zoetis logo
Animal Health 9,000 100+ ~300
Zoetis is the largest global animal health company

When Zoetis needed a single enterprise-grade DXM platform worldwide, they chose Crownpeak.

Increase in leads

Increased website traffic and conversions

Websites launched fast

Launched over 50 websites in 7 languages, in 8 months

Content consumption

Increased content consumption across desktop and mobile devices

How Crownpeak’s Solution Helped Zoetis


Zoetis is the world’s largest producer of animal health medicines and vaccines.

Zoetis has hundreds of websites and customer touchpoints, hosted and built by a variety of partners.

The challenge

Zoetis had a deadline to migrate their websites off the prior infrastructure, giving them a great opportunity to select a best in class web content management platform.  

Zoetis needed: 

  • A single enterprise-grade platform to manage all its digital experiences.
  • A unified global look and feel for all sites that enabled local site control.
  • More personalized experiences for customers.
  • Managed support for 4 types of sites: global brand, country/region, customer portal and direct marketing.

The solution

Zoetis chose Crownpeak because its solution:

  • Fulfilled marketing’s need for global brand consistency.
  • Scaled to easily handle multi-site management.
  • Gave regional teams the ability to localize experiences.
  • Satisfied demands for an enterprise-class cloud platform.
  • Delivered secure, compliant, mobile-ready experiences.
  • Could meet their tight timeline with fast site launches.
  • Could provide international regulatory compliance support.

The benefits

  • 50+ global websites in 7 languages launched in 8 months.
  • 48 additional websites launched in subsequent 6 months.
  • 24% increase in web operations productivity of marketing staff.
  • 49% increase in content consumption across web / mobile.
  • 24% increase in both unique visitors and lead conversions.
  • 49% increase in brand awareness.
  • 24% reduction in operating costs of launching / managing web experiences.
  • 49% reduction in IT operating costs with Crownpeak’s cloud-first platform.

“Crownpeak has provided us a platform on which we can deploy sites quickly, efficiently, and cost effectively.”

Ronald Mintz | Senior Digital Content Manager | Zoetis

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