How a Leading Pharma Company Improved Customer Engagement Across All Digital Touchpoints
Going mobile, meeting regulatory requirements and increasing customer engagement
With increasing margin pressures, a global pharmaceutical company was looking for ways to improve customer engagement across all digital touchpoints. Their existing platform did not accommodate the rapid deployment of marketing sites and the organization struggled to create mobile sites that would meet regulatory compliance requirements.
This case study highlights how the Crownpeak platform empowered them to:
- Launch mobile sites in as few as eight weeks.
- Exceed engagement and conversion expectations.
- Increase their content marketing agility.
- Meet enterprise security & governance standards.
“Crownpeak did an excellent job of listening to our requirements, paying attention to all the details and executing each step of the process very well.”
- VP Digital Marketing