How DQM Helped Bupa Enhance Its User Experience and Enforce Brand Standards
How an international healthcare group maintains brand consistency and monitors content at a global level (PDF | 252 KB)Download now
When leading healthcare organization Bupa needed help controlling the quality of their digital experiences across the globe, they implemented Crownpeak’s Digital Quality Management solution to automate the process.
In this case study, you'll learn the details behind how the solution helps them:
- Maintain brand consistency across websites around the world.
- Measure website quality at both a local and global level.
- Extract data to meet a variety of internal needs.
- Enforce the use of certain terms while prohibiting others.