March Web Content Management SaaSness - Round 1 Results
Find Out What Brands Need Most to Deliver Exceptional Digital Experiences
The results of the first round have been tallied and the field has narrowed to 8 teams vying for victory, as Marketing and IT battle it out for the most critical WCM feature needed to deliver digital experiences.
Marketing Region Round 1 Results:
It should come as no surprise that the top seed in the marketing region, Personalization gave Social Media a beating with 80% of the fans voting for this match-up’s winner. With users demanding more relevant content based on their interests, few were shocked by what ended up being a rather humiliating blowout.
7-AB Testing / Optimization
No surprise here, as the surefire second seed SEO slaughtered A/B Testing and Optimization, raking in 80% of the votes. While Testing and Optimization is a must for increasing conversions, a website that doesn’t rank organically in search is well…uh, sort of pointless, right?
6-Legal and brand compliance
With Legal/Brand Compliance barely squeaking by with 53% of the vote against Accessibility, the hard-fought contest was a hard pill to swallow for marketers that prioritize the importance of promoting an all-inclusive experience.
By the skin of their teeth, with 53% of the vote, Multisite Management has edged Privacy Consent out of the tourney. Guess it turns out that managing all your websites from a single platform can’t be easily beat, even by a feature as valiant as privacy consent.
IT Region Round 1 Match-Ups
1-SaaS Web Content Management (WCM)
SaaS WCM lit up Search, greedily taking 72% of the vote and sending its opponent home on the next flight. A big reason for SaaS WCM’s landslide win? Automatic upgrades that require no dev time or resources.
Fearless Cyber Security took no prisoners as it faced-off against Tag Management, pulling in 82% of the votes, reminding everyone that DDoS and other crippling attacks pose a fearsome threat to user privacy and brand reputation.
In another tight match that was anyone’s game, tenacious and scrappy Rapid Deployment inched out Integrations earning 53% of the vote. Given the paramount importance of being agile, the win was embraced by fans almost everywhere.
While Flexible Architecture did a decent job defending itself early on, it couldn’t find a way to stave off the obvious benefit of a site with 99.99% Uptime. In the end, 99.99% Uptime racked up 60% of the vote arrogantly chanting “four nines” as they swaggered off the court.
Who will be crowned as WCM’s #1 feature needed to deliver dazzling digital experiences? Keep following our updates to find out, and make sure you cast your vote on the next round of match-ups!