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Crownpeak Logo Posted by Crownpeak December 14, 2016

6 Signs It's Time to Replace Your WCM

The beginning of a new year is a natural time to evaluate not just where you’ve been, but where you’re going. For most marketers, investing in digital infrastructure is a key area of focus in 2017.

According to Brian Solis’s 2016 State of Digital Transformation report, 81% of companies surveyed said digital transformation initiatives were at the top of their agenda.

Although modernizing the customer experience is a goal that many companies share, knowing where to start can be daunting.

Since your website is likely the hub of all your digital experiences, for most companies it makes sense to start there. Ideally, you want to run all your digital experiences from one platform, especially since efficiency has become a critical lever in driving effective cross-channel marketing.

The explosive growth of new modes of communication means the job of marketer is only going to get more complex. So now is the time to assess how well-equipped you are to deliver consistent and relevant digital experiences to multiple devices and screens.

The goal should be to establish whether your current website content management (WCM) platform is up to the task of meeting today's engagement models, but also offers the flexibility to address the unknown technologies that will connect us tomorrow.

To make the process less painful, we’ve come up with six signs that indicate it’s time to look at replacing your WCM.