[eBook] Don't Fall Behind in the Race to Personalization
The race is on for marketers to deliver more relevant user experiences through personalization! Users are already expecting to find the content they're looking for on the first page of a website they land on, and have their needs continuously anticipated as they navigate deeper.
According to Janrain & Harris Interactive, nearly 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests. With this ever-increasing demand for great personalized experiences, it is safe to say that we are on the cusp of a revolutionary shift that will fundamentally change the web browsing experience.
Companies who continue to take a cookie-cutter approach by providing every visitor with the same experience will see higher bounce-rates, fewer pages per session, a decline in conversions and potentially a negative impact on revenue.
Don't fall behind!
In a survey conducted by Econsultancy, 94% of businesses stated that personalization is critical to current and future success. However, only 29% of marketers today invest in website personalization and use behavior-based data (source: ExactTarget).
Marketers are well aware they need a strategy for personalization, but the majority are still connecting the dots on how to implement it. They're often paralyzed by legacy business applications, spread-too-thin IT departments and overwhelmed by the unlimited possibilities personalization provides. 47% of companies cited IT roadblocks, and 46% cited legacy technology as major barriers in their personalization efforts (source: Econsultancy/Monetate).
With vast amounts of data available from disparate sources, corralling them into an efficient and flexible manner is a daunting challenge that requires the right tools. It's no wonder marketers are scratching their heads not sure of where to start. But this won't be the case for long, since user-friendly platforms that demystify the process are becoming more accessible. Marketers should look for a robust platform like Crownpeak that can help set up targeted content, test variations and quickly apply changes to deliver better personalized experiences.
Personalizing the website experience is no doubt one of the most effective ways to improve your company's digital experience. So what are you waiting for? Grab your free copy of our 5 Data-Backed Reasons Personalization Needs to Be Part of Your Marketing Strategy guide today and keep reading!