Looking Forward to JUMP This Wednesday!
We are looking forward to Econsultancy's JUMP conference in New York this Wednesday! Previously scheduled for November, the conference was rescheduled due to Hurricane Sandy.
JUMP New York is the first U.S. conference on "joined-up marketing" from Econsultancy, a digital marketing best practice community (180K+ members worldwide) and publisher, which educates the world’s marketers on everything from web analytics and email marketing, to social media, PR and commerce. The conference will feature presentations from top CMOs like Mike Sands, President and CEO of BrightTag, who was recently interviewed on the Econsultancy blog.
I will be hosting a session at 9:30 titled, "What the Hell is Content Marketing?" where we will get to the root of what has become one of the hottest buzzwords in digital marketing today and learn how the right tools and practices can bring dramatic results.
I hope to see you there!