CROWNPEAK BLOG

The article in the Washington Post on 14 August is titled “Big Tech Is Still Violating Your Privacy.” At first, you might think this is just another privacy advocate (say, me) complaining that not that much has changed since the GDPR came into effect – except for even more numerous and irritating cookie banners, many of which invite you to hit the prominent ACCEPT button or plunge into a rabbit hole to “see your options.”

Since the GDPR went into effect over two months ago, we’ve seen countless email notifications about privacy policy changes along with news stories, blogs, and social media posts about who’s taking it seriously and who isn’t. Designed to set guidelines for how organizations use and collect data on website traffic from the EU, it’s the most far-reaching privacy law to date with steep penalties for companies that don’t comply.

Avid European readers of the Tronc family of newspapers – including the LA Times, Chicago Tribune, and Baltimore Sun – awoke to disappointment on May 25th. As the GDPR took effect that morning, the Tronc news sites simply disappeared, replaced by a plain text notice.

As more enterprises rely more heavily on social media and digital engagement, the pressures to exercise caution in managing that data keep growing.

The asteroid called GDPR slammed into business operations around the globe on May 25 – dramatically transforming the environment for marketers, customer experience teams, and the broader organization. The question now is: Who will adapt more quickly and successfully to the new environment?

Many marketers view the General Data Protection Regulation (GDPR) as a ticking time bomb set to go off on May 25, 2018. For any company that markets its products in Europe, it marks a paradigm shift in how we interact with audiences: it’s a whole new ballgame with a new set of rules. But with change comes opportunity.

With the GDPR (General Data Protection Regulation) now in effect, privacy is on the radar of customers and marketers like never before. With scandals like Facebook-Cambridge Analytica hitting the headlines, the new legislation is overdue. Marketers can no longer sit on their heels and wait for a third-party data breech to stir them into action.

With enforcement of the GDPR only days away, the balance of power in the marketplace is shifting into the hands of the individual, and companies that embrace it rather than fight it stand to benefit by building deeper bonds of trust with consumers.

As companies scramble to get a full understanding of what the GDPR means for them and determine a path towards compliance, we’re continuing our series on getting your website up to par with the legislation.