CROWNPEAK BLOG

Data privacy is taking centre stage in the digital marketing arena, and regulations are coming into effect across the globe, impacting brands, publishers, and tech companies alike.

What should brands look for when choosing such a solution? A six-point checklist to help brands achieve marketing goals in the privacy and compliance age.

Marketers should use the data they have to learn about audiences and deliver the content, messages, and experiences that matter to them.

The California Consumer Privacy Act will cause shake-ups in how companies manage data privacy.

A look at the major changes in digital privacy laws, including GDPR, and a peek at what's to come in the future of internet privacy.

A couple of weeks ago, leading UK-based privacy and internet lawyer, Estuardo Ustaran, presented his perspective on the future of digital privacy to a group of Crownpeak customers at our annual Empower event in New York City. His talk was so well-received and thought-provoking, we wanted to share it with a broader audience.

The GDPR aims to put consumers (“data subjects”) in control of their personal data. Yet, the companies that use that data are called “data controllers.” How can we reconcile the two, and what is the role o f trust in the transfer of control from the consumer to the company?

On a bright and crisp Toronto morning, I sat down at the first Digital Advertising Alliance of Canada’s Summit to hear…a keynote address on Star Wars? I thought I wasn’t in the right galaxy for a minute or two, until I realized it was Peter Kosmala (of DataXu) kicking off the Summit with a convincing argument that Canada is A New Hope for all things privacy.

The article in the Washington Post on 14 August is titled “Big Tech Is Still Violating Your Privacy.” At first, you might think this is just another privacy advocate (say, me) complaining that not that much has changed since the GDPR came into effect – except for even more numerous and irritating cookie banners, many of which invite you to hit the prominent ACCEPT button or plunge into a rabbit hole to “see your options.”